In the future, new features can be activated individually according to the driver’s needs. Examples include temporary services, features, or apps. Software updates therefore allow for contract and pricing models in which new features are provided as a service. As a subscription or for individual purchase.
The vehicle can communicate with its environment, collect data in real operation, and send it to the cloud. Using this data, features and services can be continually enhanced and re-uploaded to the vehicle using over-the-air updates.
Trends such as e-mobility, automated driving, and mobility services are made possible in particular by software. Just like with a smartphone, drivers expect new features to be continuously available for their vehicles. This challenge also presents opportunities: With regular updates, the value of the vehicle can not only be maintained but also increased throughout the entire life cycle.
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